What's in a name?

Even at the best of times, naming is a contentious and emotional business.  Whether you're naming your baby, your boat, or your muesli, the process can breed nearly endless deliberation.

We have deliberated to the point of exhaustion here at My Sister's Pantry and to put bluntly, ethics won.

We are changing the name of our Paleo mueslis.  Why?  The short answer: We don't want to capitalise on a name in order to make money.  Will this decision affect sales?  Absolutely.  Our Paleo mueslis are our biggest sellers.

Here is the long answer:

We live in a culture of information overload and there is always someone who can make a compelling argument for or against just about anything.  The decisions you make about your health ultimately come down to you, which is why changing the name of our Paleo mueslis encourages free thinking.  They are and always will be Paleo friendly mueslis and those true to this way of eating will take the time to read the labels and select our mueslis based on that information.

The thing about Paleo is that it entirely comes down to you.  No two people are the same and even the Paleo diet shouldn’t look the same for everyone.  Since fads are temporary, those of you who are committed to Paleo for the long haul are clearly not participating in a fad, but rather in a way of living.  Sure, there will always be people who try Paleo for a few weeks or months and find it’s not for them, and that’s okay.  That's where our Paleo-friendly Honey Joy can still be eaten and enjoyed for the simple fact that it's good for you.

Many variants of the now modern Paleo diet have been developed and popularised over the decades under names such as the Caveman, Paleolithic and Primal diet.  Popular forms of the diet, for example, those advocated by celebrity Paleo bloggers, commonly diverge from this.  Recently there has been a significant movement towards 'Paleo 2.0' which rejects simply eating the foods of the paleolithic, in favor of eating whatever foods best reproduce the "evolutionary metabolic milieu".  A simple example is that while Paleo 1.0 would reject cream, Paleo 2.0 would tend to embrace it as an animal fat.

This is what gets up our goat.  Popping a 2.0 at the end of a name, to us, is marketing.  We don't want to be a part of it.  We don't name our gluten-free mueslis 'Gluten-free Muesli', so why should our Paleo range be any different?
All of our Babushkas Organic Mueslis & Toppers are healthy and our ethos is 'everything in moderation'.  This philosophy has seen us both lose weight and feel fighting fit.  No Fad Diet 2.0 in sight.

Reducing the high fat, high sugar foods and avoiding fast and junk foods will see you lose weight.  The fasting process, which the Paleo diet recommends, is said to stimulate the catabolic process so your stored fat reserves start to be broken down - although a similar effect is achieved with vigorous exercise.
Our concern with any diet is that excess of anything in your food plan is not good for you.  Neither is starving yourself.  This is our moral view.
 Eat our Paleo-friendly Babushka because you choose to commit to this diet, or eat it because you love the taste of honey joys.  Either way, know that we are committed to providing honestly clean products and this can only be done by being true to ourselves.